The major search engines, Google, Yahoo and Bing, are a main source of the traffic driven to businesses online today. Google own 65 – 70% of the shares of U.S. searches to date and consistently outpaces the other search engines when it comes to the traffic the service is referring to other websites.
When a small business optimizes its website for the search engines, keep in mind what’s important for Google’s search algorithm since these same tactics work for both Yahoo and Bing as well!
Search engine optimization or SEO is of value to a small business because it is often the difference between a potential customer finding your business or not. Organic traffic, traffic to your website from the search engines, is often the top referral source for most websites next to direct traffic, traffic to your website from someone typing in the exact URL or clicking on a bookmark of your site.Continue reading.
So you’ve decided you need to use website visitor identification to generate leads from your existing website traffic. What kind of results can you expect? What kind of information will be available? How actionable will the information be? Is identification visitors in this way ethical? These and many other questions are common concerns that should be addressed from the start.
With the popularity of this technique growing particularly among B2B Marketers, this ebook will help to you develop an informed viewpoint on the technology and its uses.Continue reading.
Email is an incredibly powerful online marketing tool. Everyone understands email, it feels personal and has the ability to build trust and preference.
It also offers the highest return on investment of any type of marketing.
In fact according to the Direct Marketing Association’s Power of Direct economic-impact study, commercial email returned $43.62 for every dollar spent in 2009.
Now that's impressive.
It's also one hundred times more cost effective than sending letters. Which to an extent has been it's downfall, as it's low cost has lead to abuse through the sending large amounts of unsolicited commercial email (spam to you and me).
We all hate spam. Don't we?
When it's done right, email marketing allows you to build relationships, connecting you with your audience in a way that is un intrusive, allowing your audience to read and respond at their leisure.Continue reading.
If you’ve spent any time trying to generate a repeatable pipeline of new business opportunities, you’ll know that it’s getting more and more difficult.
We’re all getting better at screening out the marketing communications designed to sell to us, whilst using the internet to research our purchase decisions.
But what can you do?
Many people have found success using online lead generation, but what exactly is it? And how is it any different from what you’re already doing?
This ebook will tell you exactly what you need to know to set up a lead generation process using your existing website. And give you an understanding of the techniques you can use to start identifying and managing leads today!Continue reading.
A lead is the profile of information gathered about a potential customer from a variety of interactions with your company. Putting various processes and events in place to capture leads is important to the long- term growth of your business, since the goal of growing your database of leads is to eventually convert them into paying customers!
Lead generation is important for your business because the traditional buying process has dramatically changed and therefore, requires your business to stimulate interest in your products or services across the customer pipeline.
This ebook will walk you through the most important strategies to start generating leads today!Continue reading.
A landing page is a very specific page that is designed to convert visitors to leads by encouraging them to complete a form. But how and when should you use them to best effect?
Your website has a wide range of content pages that provide information about the products and services that you offer, but those pages aren't individually built specifically to convert a visitor into a lead.
For that, you need a landing page.
Landing pages can be managed all together and record metrics around their individual conversion rates and allow you to experiment in order to improve their effectiveness without having to update your website.
So what makes a good landing page?Continue reading.
One of the best ways to solidify your relationship with your mailing list with marketing automation is through the use of autoresponders.
Autoresponders are simply emails that you set up ahead of time to be sent to specific segments and subscribers in your mailing list in response to particular events. Let's look at why you should use autoresponders, examples of great ways to use them, and best practices.
So why does your business need autoresponders?
The main goal of setting up an autoresponder is to keep your mailing list subscribers active and interested in your business. While you don’t want to be obnoxious, you also don’t want your subscribers to forget about you.
Less really isn’t more when it comes to email marketing - people will actually unsubscribe from your list if you don’t email often because they’ll forget why the subscribed in the first place!Continue reading.